Free Online Selling Price Calculator for Products and Services
Selling price calculator instantly determines the ideal price for your products based on cost price, desired profit margin, additional expenses, and applicable taxes. Make confident pricing decisions and maximize profitability for your business in India and globally.
Calculate Your Selling Price
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How to Use the Selling Price Calculator
Select Calculation Mode
Choose your preferred calculation mode: find selling price from cost and margin, find the required margin for a target selling price, or determine cost price from selling price and margin.
Enter Cost Price
Enter the cost price of your product in your selected currency. Include all procurement, manufacturing, or sourcing costs for the most accurate selling price calculation.
Set Desired Profit Margin
Enter your desired profit margin as a percentage. This is the portion of the selling price you want as profit after covering all costs and expenses.
Add Additional Expenses
Enter any additional per-unit expenses such as packaging, shipping, platform fees, or overhead costs that should be factored into the final selling price.
Include Tax Rate
Enter the applicable GST or tax rate percentage if you want the selling price to include taxes. Enter 0 if taxes are not applicable to your product or service.
Click Calculate Selling Price
Click the Calculate button to get an instant detailed breakdown of your recommended selling price, profit amount, markup percentage, tax amount, and complete cost analysis.
Key Features of Selling Price Calculator
100% Free Forever
Calculate selling prices unlimited times without any charges, subscriptions, registration, or hidden fees. Always completely free for everyone.
Precise Calculations
Uses industry-standard financial formulas for margin, markup, and pricing calculations with results accurate to two decimal places.
Instant Results
Get complete selling price breakdowns in milliseconds. No loading, no waiting, no server processing — instant answers every time you click.
Complete Privacy
All calculations run locally in your browser. Your cost data, pricing strategies, and profit margins are never transmitted to any external server.
No Signup Needed
Start calculating immediately without creating accounts, verifying emails, or sharing any personal information. Open and use instantly.
Mobile Optimized
Works flawlessly on smartphones, tablets, laptops, and desktops. Calculate selling prices from anywhere on any device with any browser.
How Selling Price is Calculated
Base Cost = Cost Price + Additional Expenses Selling Price (before tax) = Base Cost ÷ (1 - Margin%/100) Tax Amount = Selling Price × Tax Rate / 100 Final Selling Price = Selling Price + Tax Amount Profit = Selling Price - Base Cost Markup % = (Profit ÷ Base Cost) × 100Calculation Components Explained
- Cost Price: The base amount you pay to acquire or manufacture each unit of the product. This includes raw materials, purchase price, manufacturing labour, and direct production costs.
- Additional Expenses: Per-unit overhead costs including packaging materials, shipping and courier charges, marketplace platform fees, payment gateway charges, and any other variable costs.
- Profit Margin (%): The percentage of the selling price that becomes your profit. A 30% margin on a ₹1,000 selling price means ₹300 profit. Margin is always calculated on the selling price, not the cost.
- Markup (%): The percentage added on top of the total cost to arrive at the selling price. If total cost is ₹700 and selling price is ₹1,000, the markup is 42.86%. Markup is calculated on the cost price.
- Tax Rate (GST): The applicable goods and services tax or other tax percentage. In India, GST rates are typically 5%, 12%, 18%, or 28% depending on the product category.
- Break-even Price: The minimum selling price where revenue exactly equals total costs with zero profit. Any price above break-even generates profit for your business.
For example, Anita runs a handmade candle business in Pune. Her cost per candle is ₹120, packaging costs ₹15, and she wants a 40% profit margin with 18% GST. Using this calculator: Base Cost = ₹120 + ₹15 = ₹135. Selling Price before tax = ₹135 ÷ (1 - 0.40) = ₹225. Tax = ₹225 × 0.18 = ₹40.50. Final Price = ₹265.50. Her profit per candle would be ₹90, with a markup of 66.67% on her costs. This gives Anita a clear understanding of her pricing structure before listing her candles on Amazon or Flipkart.
Practical Selling Price Examples
Handloom Saree Seller in Varanasi
Cost Price: ₹1,200 per saree
Additional Expenses: ₹80 (packaging + shipping)
Desired Margin: 35% | GST: 5%
Selling Price: ₹2,066.15 (including GST)
Use Case: Kavita uses this calculator to price her handloom sarees competitively on Amazon India while maintaining a healthy profit margin for her family business.
Mobile Cover Seller in Delhi
Cost Price: ₹45 per cover
Additional Expenses: ₹25 (packaging + platform fees)
Desired Margin: 50% | GST: 18%
Selling Price: ₹165.20 (including GST)
Use Case: Rohit calculates his ideal selling price for mobile covers, ensuring enough margin after Amazon commissions and shipping costs to maintain profitability at scale.
Organic Honey Producer in Kerala
Cost Price: ₹320 per bottle
Additional Expenses: ₹65 (glass jar + label + shipping)
Desired Margin: 40% | GST: 12%
Selling Price: ₹718.67 (including GST)
Use Case: Suresh needs to price his organic wild honey competitively against national brands while ensuring his cottage industry remains sustainably profitable.
Freelance Graphic Designer in Bangalore
Service Cost: ₹2,000 (time + tools)
Additional Expenses: ₹300 (software subscriptions pro-rated)
Desired Margin: 45% | GST: 18%
Selling Price: ₹4,930.91 (including GST)
Use Case: Meera uses this calculator to set her logo design service pricing that covers overhead costs and delivers a 45% profit margin for her freelance design studio.
What is a Selling Price Calculator?
A Selling Price Calculator is an essential business tool that helps sellers, entrepreneurs, and business owners determine the ideal price to charge for their products or services. It takes into account the cost of goods, additional expenses, desired profit margin, and applicable taxes to compute a selling price that ensures profitability. Whether you are an e-commerce seller on Amazon India, a retail shop owner, a freelancer pricing services, or a manufacturer setting wholesale prices, this calculator eliminates the guesswork from pricing decisions.
Pricing is one of the most critical decisions in any business. Price too low and you erode your margins; price too high and you lose customers to competition. This selling price calculator helps you find the sweet spot by providing a mathematical foundation for your pricing strategy. It clearly shows the relationship between cost, margin, markup, and the final price, enabling you to make data-driven decisions rather than relying on intuition alone.
Our free selling price calculator is specifically designed for Indian sellers and businesses, supporting Indian Rupees with GST calculations built in. It also supports international currencies for exporters and global sellers. The tool offers three calculation modes: finding the selling price from cost and margin, discovering what margin a target price delivers, and reverse-calculating the maximum cost price you can afford for a desired selling price and margin combination. With over 50,000 calculations processed monthly, this tool has become a trusted companion for thousands of small business owners, dropshippers, and online sellers across India who rely on accurate pricing for sustainable business growth.