Is this tool free to use?

Yes, the Product Price Calculator is completely free with no signup or limits.

What is a good profit margin for dropshipping?

Most successful dropshippers aim for 30-50% net profit margin after all costs. Beginners often start at 40%.

How is selling price calculated?

Selling Price = Cost / (1 - (Desired Margin + Fees/100)). The tool handles complex scenarios automatically.

Should I include shipping in cost or separately?

Include supplier shipping in cost price. Customer shipping can be added as extra or absorbed in margin.

Does this work for Indian sellers?

Yes, supports ₹ currency format and common Indian fees like 2% gateway + GST considerations.

Can I calculate markup instead of margin?

Yes, results show both profit margin % and markup % for flexibility.

What if I have very low cost products under ₹100?

Tool handles small values accurately. Consider minimum order value & perceived value pricing.

Is ad spend included in calculation?

You can input average ad cost per sale as percentage or fixed amount for realistic net margin.

Why is my calculated price higher than competitors?

You may have underestimated costs or set too high margin. Adjust inputs to match market reality.

Can I use this for print-on-demand or digital products?

Yes, works great — just set shipping to 0 and adjust fees accordingly.

Product Price Calculator

Product Price Calculator | Free Dropshipping & Ecommerce Pricing Tool | StoreDropship

Cost Price (₹ or $ what you pay supplier)

Include product + shipping + import fees if any

Please enter a valid positive number

Desired Profit Margin (%)

Recommended: 30-50% for dropshipping after all costs

Enter a percentage between 0 and 100

Other Fees & Costs (% of selling price)

Payment gateway (2-3%) + ads + platform fees + refunds etc.

Fixed Extra Costs per Sale (₹ or $)

Customer shipping, packaging, transaction fees in absolute amount

Your Recommended Pricing

Suggested Selling Price: —

Profit per Unit: —

Net Profit Margin: —

Markup Percentage: —

Break-even Price (no profit): —

How to Use Product Price Calculator

Enter your Cost Price — what you pay the supplier including shipping & duties.
Set your Desired Profit Margin — start with 40% if you're unsure.
Add Other Fees as percentage (ads, gateway, platform fees).
Include any Fixed Costs per order like customer shipping.
Click Calculate — get instant selling price & profit breakdown.
Use Clear to reset and try different scenarios.

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Accurate Pricing

Calculates real selling price considering all costs & desired profit.

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Instant Results

No loading, fully client-side — works offline after load.

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Margin & Markup

See both profit margin and markup percentages instantly.

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India-Friendly

Supports ₹ format & common Indian fees structure.

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Dropshipping Ready

Perfect for Shopify, WooCommerce & AliExpress sellers.

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Scenario Testing

Change inputs & see impact on profit instantly.

How Product Pricing Works — Formula Explained

The core formula used in this tool is designed for real-world ecommerce:

Selling Price = (Cost Price + Fixed Costs) / (1 - (Desired Margin + Fees Percentage)/100)

Variables:

Cost Price: Supplier cost + incoming shipping + duties
Fixed Costs: Per-sale expenses like customer shipping or packaging
Desired Margin: Your target net profit after all expenses
Fees %: Variable costs that scale with selling price (ads, gateway, etc.)

This ensures the margin remains consistent even after percentage-based fees.

Practical Pricing Examples

🇮🇳 India — Fashion Accessory (Mumbai seller)
Cost: ₹380 (AliExpress + shipping), Desired Margin: 45%, Fees: 18%, Fixed: ₹90 (shipping to customer)
→ Selling Price: ₹1,090 | Profit: ₹312 | Net Margin: 28.6%

🇮🇳 India — Phone Case (Delhi dropshipper)
Cost: ₹140, Desired Margin: 55%, Fees: 15%, Fixed: ₹60
→ Selling Price: ₹520 | Profit: ₹178 | Net Margin: 34.2%

🇺🇸 USA — Fitness Gadget (International)
Cost: $12.50, Desired Margin: 40%, Fees: 14%, Fixed: $6.99
→ Selling Price: $38.99 | Profit: $10.50 | Net Margin: 26.9%

🇮🇳 India — Home Decor (Bangalore)
Cost: ₹720, Desired Margin: 35%, Fees: 20%, Fixed: ₹140
→ Selling Price: ₹1,680 | Profit: ₹308 | Net Margin: 18.3%

What is a Product Price Calculator?

A product price calculator helps ecommerce and dropshipping sellers determine the optimal selling price by factoring in costs, desired profit, fees, and other expenses. It prevents underpricing (losing money) or overpricing (losing sales).

Most beginners guess prices — leading to razor-thin or negative margins once ads and refunds hit. This free tool removes guesswork so you price confidently from day one.

Whether you're sourcing from AliExpress, running Shopify dropshipping, or selling on Meesho/Amazon India — correct pricing is the difference between profit and struggle.